Chong Moon leads the Nielsen’s Media and Sports business in Singapore where he takes on commercial responsibilities and harmonizes the company’s solutions to clients’ businesses, from integrated media currencies to total audience measurement. He has successfully forged dynamic relationships with media owners and agencies as well as key global luminary client partners. His client leadership has driven remarkable results for the business since he came onboard. Prior to his current role, Chong Moon led the Nielsen digital media measurement portfolio and was instrumental in the launch of Digital Ad Ratings, spearheading its successful commercial entry into the Southeast Asian markets.