Chief Commercial & Marketing Officer – Sevilla FC
Ramón is responsible of the Marketing, Commercial & Retail Area at Sevilla Football Club since 2004. He is a result- focused IE Business School’s MBA with more than 15 years in managing business development for top-tier companies and specialized in digital areas.
From the clients side, he initiated his professional career in media at Telefonica Group by controlling media investment and learning in managing media relations at the same time that optimization is “a must”. More in telco industry, he worked at Ya.com (Deustche Telekom) before it was sold to France Telekom taking part of the launch of several consumer products like VMO and Triple-Play (Internet+Mobile+TV). At that time, everything started to become digital.
From the agency side, he had the challenge to work for more than 100 different brands such as Schweppes, Trina, LaCasera, Mapfre, Direct Seguros, Repsol, Calvo, García Baquero, Viceroy, Sandoz, Coca-Cola, Bimbo, Ford, Danone, Lóreal, Fiat, Jeep, Lancia, Alfa Romeo, Colgate-Palmolive, SC Johnson, Mediapro, Unidad Editorial (RCS MediaGroup), and Barclays to name a few.
Now at Sevilla FC he leads a strategic area at the club such as Business Development, Internationalization, & Digital. Managing a multi-talented team focused on business development, digital, innovation, and creative, is obsessed in the medium-long term strategy designing new ways to growth, approaching the actual prospect/sponsor throughout the technology. He reports directly to the CEO and Chairman.