Almost 10 years of experience in Sports Industry. Last year after being part of LaLiga Global Network formation program, Pedro arrived to Valencia CF where he is now part of Commercial & Marketing Department and in charge of defining the International Strategy in terms of Business Development. His first approach to Sports Business was at Red Bull where he was a key strategist for the production of Marketing events. In 2011 Pedro was one of the founding members for brazilian company Netshoes operations in Mexico where he started the official online retail business for the biggest professional clubs and leagues, including Femexfut, NFL and NBA.