Ned leads partnerships strategy, sales and servicing globally for the AFC's new commercial partner DDMC Fortis. A sports marketing specialist who's worked with some of the biggest brands and rightsholders globally, Ned has spent the vast majority of his career in football with a recent focus on China and South East Asia. Before becoming part of the founding management team of DDMC Fortis, he worked for Catalyst Media Group (International Champions Cup), Repucom, Central Coast Mariners and TEAM Marketing (UEFA Club Competitions).