Mike joined beIN Asia Pacific at its inception in May 2016. As Managing Director, Mike works closely with the beIN Media Group’s global leadership team to realise its mission of redefining the sports and entertainment experience for fans in Asia and ANZ. With extensive experience in media, sales and sports marketing, Mike is tasked with shaping beIN’s business model and operations in the region while identifying new customer experiences and revenue opportunities.
Since joining beIN, Mike drove the launch of beIN’s OTT player in Asia, beIN SPORTS CONNECT. He has also expanded the beIN SPORTS brand in Asia and doubled the number of beIN SPORTS feeds to provide a wide coverage of live events so fans can get unparalleled access their favourite players and teams.
Prior to joining beIN, Mike was CEO of Asian Tour, the body for professional golf and the premier circuit in the region, for four years. Mike also spent 12 years at ESPN STAR Sports (ESS) as Vice President, Affiliate and Multimedia Sales where he oversaw a wide range of commercial activities including the distribution of the company’s sports channels and media assets, and the marketing of ESS’ digital media platforms across South East Asia. During Mike’s stint, he accelerated ESS’ sales growth and played a key role in the strategic development of its direct-to-consumer digital offering.