Masaya Ueno, Head of Global Media Business Group, oversees new media business initiatives at the global entertainment and over-the-top (OTT) platforms, Rakuten Viki and Rakuten Sports. Masaya first joined the Rakuten Group in December 2009, where he led the company’s ASEAN Business Development Office. In 2012, Masaya became the President and Chief Executive Officer of Rakuten Online Shopping, where he was responsible for launching Rakuten in Malaysia and leading its operational growth. Masaya has over 10 years of experience in business development and corporate planning focused on the retail sector, including luxury goods. Before joining Rakuten, Masaya spent 15 years in the finance and the automobile industry, before becoming the General Manager in the CEO’s Office of Minit Asia Pacific.