General Manager, APAC – DUGOUT

Mark McFarlane

As GM of Dugout, APAC, Mark is based in Singapore and is responsible for platform growth, club partnership management, content development and monetization strategy across the region.

Dugout is a unique global media business, co-founded by nine of the world’s biggest football clubs: Arsenal FC, FC Barcelona, FC Bayern Munich, Chelsea FC, Juventus FC, Liverpool FC, Manchester City FC, Paris Saint-Germain FC and Real Madrid CF. Currently Dugout has just south of 90 partners on its free to access platform:, comprised of international football clubs, leagues and federations, all of whom work collaboratively with Dugout to produce hundreds of hours of video content each week.

Dugout is headquartered in London and has regional teams based in its offices in Istanbul, Cairo and Singapore. Beyond this, the company has full-time staff in cities such as Paris, Munich, Barcelona, Milan, Hanoi and Jakarta.

A sports media and tech professional with over 15 years of experience, Mark has held Commercial and Partnerships roles in the broadcast, digital media and technology sector in London, Hong Kong and Singapore. Prior to joining Dugout, he previously held positions in Singapore as GM, MinuteMedia, VP partnerships and sales Fox Sports (APAC+ME) and Commercial Director at Eurosport based in Hong Kong.

Mark’s introduction to the business of sport came from his involvement with SOCOG during the Sydney 2000 Games.