Director – Mediapro Asia

Lars Heidenreich

Lars Heidenreich is the Managing Director at Mediapro Asia (since 2014) and founder/ CEO of FSA Media (since 2009). With nearly 25 years in the industry, Lars has a tremendous knowledge of the TV and media rights business.

From SPORTFIVE to FSA Media and Mediapro, he has lived and worked in a variety of different markets including Germany, Poland, Malaysia, Singapore and Australia.