Cruyff Institute
Jordi Cruyff
Jordi Cruyff has spent 24 years in professional football, in which he has forged a successful career, first as a player, and later as a coach and sports director. The youngest of the Cruyff dynasty, his career started in 1992 with FC Barcelona B in the Second Division and, after two years, in 1994 he made it to the first team and became one of Barça’s top scorers along with Stoickhov and Koeman. He stayed at Barça until 1996 and then moved to the Premier League playing for Manchester United – with a one-year lease to Celta de Vigo. With the English club he won 3 Leagues, 1 Champions League, 1 FA Cup, 2 Charity Shield and 1 Intercontinental Cup.
In 2001, Jordi returned to the Spanish League to join Alaves, first, and RCD Espanyol, two years later. The injuries temporarily separated him from the competition, but he returned to professional football in 2006 to play two seasons at Metalurg Donetsk. At the National level, he defended the colours of the Netherlands and, subsequently, he was also part of the Catalan National Football Team.
His first steps as a coach started in 2009, combining his job as a player and 2nd coach of Malta’s Valletta FC. In 2010 he announced his retirement as a professional player and signed a contract as the sports director of the AEK Larnaca of Cyprus. In two years he managed to make AEK the first team in the country to qualify for the Europa League.
His best years as a sports director came with Maccabi Tel Aviv, whom he positioned as the dominant force of Israeli football. Maccabi, with which he stayed from 2012 to 2018, has lived his best years with the arrival of Jordi: 3 consecutive leagues to end a decade of drought, 2 Israeli League Cups and 1 Israeli Cup, with the team playing 5 years in Europe, including the Champions League. Jordi has closed his successful stage in Tel Aviv this season, as coach and runner-up of the League.
