General Manager – Global Sport Inovation Center GSIC powered by Microsoft

Iris Cordoba

I have developed my professional career linked to the promotion of entrepreneurship and support to SMEs from the public-private perspective, both in Latin America and in Spain with a major emphasis on cultural industries, Spanish economy as well as the sports and entertainment industry.

Since the beginning of 2015, I have been leading the Global Sports Innovation Center, powered by Microsoft, a unique and collaborative initiative between the public, private and academic sectors, aimed at fostering innovation in the sports industry, creating an ecosystem that currently exceeds 150 companies and institutions that in a coordinated way generate synergies and projects of value in an upward sector. Additionally, I participate actively as a lecturer in events related to sport and technology nationally and internationally. In 2016, and 2018 I was recognized as one of the 10 most influential women in the sports industry according to the ranking published annually by the magazine “metadeporte”. And also I was recognized as on of the 100 woman leaders of Spain in 2018 according to the ranking Mujer y Cia.