General Secretary – AFC

Dato’ Windsor John

Dato’ Windsor John joined the Asian Football Confederation (AFC) as an Executive Director in 2012 before being appointed as the Deputy General Secretary shortly in 2013. He took over as the AFC General Secretary in 2015 and has been instrumental in the implementation of the AFC’s new Vision and Mission, under the guidance of the AFC President Shaikh Salman bin Ebrahim Al Khalifa.
He has also led Asian football’s stand against match-manipulation, as the AFC continues to be one of the most committed sport bodies in the world on the issue of integrity.
Throughout his career, Dato’ Windsor has also been entrusted by FIFA in various senior capacities including five FIFA World Cups including the first in Asia – 2002 FIFA World Cup Korea/Japan – as well as the 2009 and 2013 FIFA Confederations Cup and the Copa America Centenario USA 2016.
His expertise and attention to detail has also produced positive results across the AFC’s ever-improving competitions with the AFC Asian Cup 2015 Australia, the AFC Under-23 Championship Qatar 2016 as well as the AFC Champions League and AFC Cup, all achieving new records and milestones on multiple fronts, including spectatorship, fan engagement and T.V viewership.