Allan is on his sixth year with The World's Best Low-Cost Airline voted 10 years in a row by Skytrax! He loves engaging with people and is currently on his seventh portfolio with AirAsia – AirAsia Esports. Allan has been known amongst his AirAsia peers as an intrapreneur; an entrepreneur within a large firm, who uses entrepreneurial skills without incurring the risks associated with those activities.

He won the ‘Take Ownership Award’ by AirAsia Group People and Culture for driving esports awareness amongst fellow colleagues with the assistance from Allstars (AirAsia employees) and living the brand by using social media to promote AirAsia as part of their Employer Branding initiative.

AirAsia is a sponsor of a Dota 2 esports team, acquired a mobile esports team, sponsored an international esports league and supporting an upcoming esports center.