Senior Director – Football Asia – Lagardère Sports
A 15-year veteran in the business of sport, Alberto Bernaldo is an internationally-renowned expert in the management of football rights and relations. Over the past decade, he has traversed the globe working with football’s biggest rights holders from the Union of European Football Associations (UEFA) to the Asian Football Confederation (AFC)
A former banker turned sports professional, Alberto’s experience in managing complex football commercial rights, coupled with his diverse continental perspectives and knowledge of best practices, has made him a highly sought-after consultant in the industry
Alberto helped deliver some of the most prolific projects for the region’s football confederations, federations and clubs. He has also been involved in other major sporting events such as Formula 1, America’s Cup (sailing), as well as Tennis and has guest-lectured in several prestigious universities including the University of Liverpool and the International Academy of Sport Science and Technology (AISTS) in Switzerland.